Best Buy - FY26 Holiday AE Toolkit
Role: Animation and branded AE toolkit development and build out.
Over the last few years, I’ve had the privilege to work with Best Buy on developing branded AE toolkits to ensure brand consistency across multiple media types, including broadcast, social media, and digital.
Branded After Effects Toolkits
Consistency, efficiency, accessibility, and scaleability are all important considerations in developing a branded tool kit. Without these four considerations, your brand can vary wildly and lead to undesired outcomes and poor brand recognition.
You may have motion standards laid out in your style guide, but that can be left to interpretation. A branded tool kit will ensure that those motion standards are curated and locked in for your internal and external teams to use.
